{"id":10181,"date":"2020-12-17T15:37:39","date_gmt":"2020-12-17T13:37:39","guid":{"rendered":"https:\/\/etipack.it\/etipack-restyling-la-nuova-identita-visiva-copy\/"},"modified":"2024-12-17T09:42:21","modified_gmt":"2024-12-17T08:42:21","slug":"etipack-restyling","status":"publish","type":"page","link":"https:\/\/etipack.it\/en\/etipack-restyling\/","title":{"rendered":"Etipack Restyling"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK_foto-presentazione-logo-campagna-1024x427.jpg\" alt=\"\" class=\"wp-image-10177\" style=\"width:645px;height:296px\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK_foto-presentazione-logo-campagna-1024x427.jpg 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK_foto-presentazione-logo-campagna-500x208.jpg 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK_foto-presentazione-logo-campagna-768x320.jpg 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK_foto-presentazione-logo-campagna.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading titleBarlow\">We have changed but we are still ourselves<\/h2>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"MontserratLight\">2020 represents for Etipack the year of change in many ways. In order to express it at its best, we have decided to undertake a project to&nbsp;<strong>renew our trademark, logotype and communication format<\/strong>, which have marked our first 40 years of life, without altering the values and ensuring recognisability.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"611\" height=\"314\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/loghi-a-confronto_web_etipack-2.png\" alt=\"\" class=\"wp-image-9213\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/loghi-a-confronto_web_etipack-2.png 611w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/loghi-a-confronto_web_etipack-2-500x257.png 500w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-1024x1024.png\" alt=\"\" class=\"wp-image-10191\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-1024x1024.png 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-500x500.png 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-150x150.png 150w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-768x768.png 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-1536x1536.png 1536w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/Etipack_Corporate_Illustration_ENG_Tavola-disegno-1-copia-4-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading titleBarlow\">Family expands, potential grows, but core values don&#8217;t change<\/h2>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"MontserratLight\">The restyling project reflects our desire&nbsp;<strong>not to detach ourselves from the great founding values&nbsp;<\/strong>that have distinguished our path over the years, and at the same time the enthusiasm in&nbsp;<strong>moving towards new challenges&nbsp;<\/strong>with a dynamic and innovative spirit. We want to continue to be a company that combines at best the&nbsp;<strong>ability to design and implement solutions with high technological content, with the attention and care for our customers, typical of a family business<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large figureImgWidth100 mb0\"><img decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1024x98.png\" alt=\"\" class=\"wp-image-10006\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1024x98.png 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-500x48.png 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-768x73.png 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1536x147.png 1536w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-2048x196.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image mb0\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"186\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/payoff_web_etipack-1024x186.png\" alt=\"\" class=\"wp-image-9187\" style=\"width:523px;height:94px\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/payoff_web_etipack-1024x186.png 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/payoff_web_etipack-500x91.png 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/payoff_web_etipack-768x140.png 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/10\/payoff_web_etipack.png 1095w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading titleBarlow\">Not Just Products, We Put People at the Center<\/h2>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Innovation&nbsp;<\/strong>comes from the thinking and work of people.<br>Innovation is, above all, for people.<br><strong>Ethics<\/strong>means caring about people.<br><strong>Attention&nbsp;<\/strong>to the customer means taking care of people.<br>Building&nbsp;<strong>customized solutions<\/strong>&nbsp;means listening to and caring about people.<\/p>\n\n\n\n<p>For this reason, we have updated our payoff in&nbsp;<strong>\u201d Labelling, coding, caring\u201d&nbsp;<\/strong>in order to put people back at the center of Etipack communication and to draw attention not only to the product but also to the importance of the&nbsp;<strong>\u201cHuman Factor\u201d<\/strong>.<\/p>\n\n\n\n<p>These are the guidelines we have followed also in the design of the new&nbsp;<strong>communication campaign<\/strong>&nbsp;that aims to narrate this continuous dialogue and interconnection between the two souls of the company. To represent it fully, there could be no better testimonials than those who live it every day and can truly say&nbsp;<strong>\u201cWe are Etipack\u201d.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/etipack_campaing_rebranding.jpg\" alt=\"\" class=\"wp-image-10188\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/etipack_campaing_rebranding.jpg 800w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/etipack_campaing_rebranding-500x500.jpg 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/etipack_campaing_rebranding-150x150.jpg 150w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/etipack_campaing_rebranding-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large figureImgWidth100 mb0\"><img decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1024x98.png\" alt=\"\" class=\"wp-image-10006\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1024x98.png 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-500x48.png 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-768x73.png 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1536x147.png 1536w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-2048x196.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK-IS-THERE-05-1024x757.png\" alt=\"\" class=\"wp-image-10195\" style=\"width:350px;height:258px\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK-IS-THERE-05-1024x757.png 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK-IS-THERE-05-500x370.png 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK-IS-THERE-05-768x568.png 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/ETIPACK-IS-THERE-05.png 1310w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Innovation and customer care ETIPACK IS THERE.<\/h2>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"MontserratLight\"><p style=\"font-family: 'Montserrat Light';\">Because it puts the&nbsp;<strong>customer first.<\/strong><\/p><\/li>\n\n\n\n<li class=\"MontserratLight\"><p style=\"font-family: 'Montserrat Light';\">because it offers&nbsp;<strong>technologically innovative solutions and goes where others won\u2019t go.<\/strong><\/p><\/li>\n\n\n\n<li class=\"MontserratLight\"><p style=\"font-family: 'Montserrat Light';\">because it covers&nbsp;<strong>different sectors and is always up to the challenge.<\/strong><\/p><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large figureImgWidth100 mb0\"><img decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1024x98.png\" alt=\"\" class=\"wp-image-10006\" srcset=\"https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1024x98.png 1024w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-500x48.png 500w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-768x73.png 768w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-1536x147.png 1536w, https:\/\/etipack.it\/wp-content\/uploads\/2020\/12\/puntinato-06-2048x196.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We have changed but we are still ourselves 2020 represents for Etipack the year of change in many ways. In [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10177,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10181","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etipack Restyling &#183; Etipack.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etipack.it\/en\/etipack-restyling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etipack Restyling &#183; Etipack.it\" \/>\n<meta property=\"og:description\" content=\"We have changed but we are still ourselves 2020 represents for Etipack the year of change in many ways. 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