Wrap-around Labelling for unstable bottles of cleansing mousse

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Customized System 3 for horizontal wrap-around labelling
of unstable bottles

A long-established Italian company in the personal care sector turned to Etipack to develop a customized labeling solution for a new cosmetic line. The goal was to create a system tailored to specific production needs, while meeting the high standards of quality and reliability required by the market.

The challenge: labeling unstable containers not compatible with standard systems

The customer needed to label cylindrical bottles of cleansing mousse (diameter 40 mm, in two different heights) with limited stability, due to both the height of the container and the particular shape of the base.

These features made it impossible to handle and label the bottles in a vertical position using traditional systems.

The challenge was twofold:

• ensure secure horizontal handling of unstable products;
• maintain high-speed wrap-around labeling without compromising on precision.

The solution: customized Sistema 3 – precision and reliability in horizontal labeling of unstable products

To meet these requirements, Etipack started from the Sistema 3 series, specifically designed for horizontal labeling of unstable containers. The base model was fully customized to meet the customer’s unique technical and production needs.

Key features of the solution:

• Custom roller conveyor (2,000 x 218 mm) with outfeed slide and product extractor for bottles Ø40 mm
• Energy 200 automatic labeler with advanced Etipack electronics, touchscreen control, and over 50 configurable parameters
• DRP rotation device for bubble-free and wrinkle-free wrap-around application
• Hot foil printer for variable data marking on the label
• Start/stop photocells for accurate detection of product position and label pitch

Thanks to this configuration, the system ensures stable and precise label application even on shaped or grooved bottles.

The result: efficient, reliable performance on complex products

The system was tested on two cylindrical bottle formats (40 x 40 x h150 mm and 40 x 40 x h182 mm), and successfully achieved:

• a steady production speed of 70 bottles per minute,
• safe horizontal handling throughout the process,
• consistent wrap-around labeling accuracy,
• the ability to manage multiple formats with a single configuration.

These results are particularly significant for products that cannot be labeled vertically with conventional systems.

The customized Sistema 3 proved to be the ideal solution for horizontal labeling in the cosmetics sector-combining precision, adaptability, and high performance.
This project confirms Etipack’s role as a trusted technology partner for companies seeking specialized labeling systems able to handle non-standard products with industrial-level reliability.

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